Business Essentials - Super Simple Ways to Drive Engagement
GROWING THROUGH NURTURE
Have you watered your orchard to bring you the leads that are sitting in your address book today?
Today we will discuss Growing your business –
1. The theory of abundance vs the theory of scarcity
How and why does that work?
2. Referrals are a natural source – is that the same thing as testimonials and how do they work together
3. Is this Client-based marketing? Or Demand-based marketing?
What is the best way to build a relationship?
4. How does content-based marketing nurture the process? I mean we are creating a relationship with people we want to work with – what is the best way to do that?
