There are many tactics you can use to drive traffic to your website. Here are the obvious ones:
• Email Marketing
• Blogging / Vlogging
If you are B2C or D2C, it will be different than if you are B2B.
Much of our membership is B2B, so I will suggest that to get more traffic to your website, you need to start blogging or vlogging.
Going back into my elementary school days, I remember one of my teachers, Mrs. Rumberg, telling us to share with others and not give to select people but share with everyone. The premise of sharing with everyone is the same as digital marketing in 2021 —create rapport and give more of yourself.
B2B relationships start with rapport. Rapport begins by building a relationship without asking for anything in return. Then comes the authentic sharing of yourself, as well as sharing the value you are selling.
This is not done with clickbait or a catchy picture but with authenticity, sincerity, and a sharing mindset.
Today's digital marketing vehicle differs from Mrs. Rumberg's classroom —it is now blogging or vlogging, but the main idea remains the same.
TIP: Create your content, and invite your prospects or thought leaders to attract viewers. You not only drive traffic to your website, but you also create content for your social media to drive them to your website.
The advantage of using this approach for your marketing forces you to up your value proposition, increasing your company's worth, and that's a true
Have fun with this, and I'll be happy to be your first guest, so call me.